Using Design with Intent to Encourage Active Travel in Mobility as a Service

|Publish Date: May 23, 2025|Keywords: Contemporary EHF 2025, Publications|

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 Author
Joy McKay, John Preston
Abstract
Mobility as a Service (MaaS) apps have been developed in the hope of increasing sustainable travel, yet the most sustainable forms of travel; active travel, are yet to receive substantial consideration. This significant change of increasing walking and cycling requires users to have all of their information needs met. Using COM-B alongside Design With Intent users, will co-create in-app features intended to provide the assistance needed to effectively increase active travel use.