| Document
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Author Phillips, T J & Gautier, P-F |
| Abstract Breaking into a crowded space requires compelling differentiation. Our client wanted to enter the ophthalmic scanning market with a product which prioritises patient throughput to support the viability of optician businesses. We adopted a unique approach to design-thinking, prototyping and testing to explore novel patient interfaces to help achieve this challenging product requirement. The focus was not solely on enhancing ergonomics but moreover on supporting a robust business case - the surprising results may unlock significant commercial opportunity. |
