How Can Neisser’s Perceptual Cycle Model Be Used To Identify Users’ Information Needs In Maas?

|Publish Date: May 31, 2024|Keywords: Contemporary EHF 2024, Publications, Transportation, Usability|

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 Author
Joy McKay, Em Thorogood & John Preston
Abstract
This paper aims to demonstrate how MaaS can be optimised by applying Neisser's Perceptual Cycle Model to the Verbal Protocol collected during user trials of a new MaaS app. The results help identify where users’ expectations are not met and information needs remain, thus making completion of the Plan, Book, Pay, Navigate task difficult. By identifying where the MaaS app does not match the users’ existing mental model design recommendations can be made to increase usefulness and usability.