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Author Joy Richardson, Henrietta Howarth & Jisun Kim |
| Abstract Mobility as a Service (MaaS) mobile phone applications are being launched in many towns and cities worldwide and are heralded as the ultimate modern mobility solution by combining private, public, micro and active travel options. However, in order to encourage adoption by the public the user-experience (UX) is of high importance. A useful way to evaluate the UX of an app interface is to use heuristics analysis, yet none of the existing heuristics tools are tailored towards mobility apps. This means they are not suitable for a systematic evaluation of MaaS interfaces. Therefore a new heuristics tool was developed in order to evaluate the interfaces of mobility apps, including MaaS. This was achieved through the evaluation of existing heuristics combined with the determination of the needs of the mobility app user. A number of iterations were developed, tested and revised in order to design a useful and usable tool. |
