| Document
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Author Nu’maan Kala, Marc McNeill |
| Abstract Auto Trader evolved from being a classified advertising magazine to being a digital, data oriented FTSE 100 business. On its journey, it has helped transform the way cars are bought and sold. This is the story of what made it happen; how the organisation continually revolutionised itself, and the role that leadership, culture, and data played in making it successful; allowing a traditional publishing business to reinvent itself to think like a start-up and win in the digital economy. In the face of a pandemic, it was these qualities which allowed it to remain resilient and continue to successfully deliver on its goals. |
