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Author Rich C. McIlroy and John M. Preston |
| Abstract Mobility as a Service (MaaS) aims to facilitate multi-modal, non-car travel by integrating various forms of transportation services into a single, accessible journey-planning and ticketing platform. Literature on MaaS is growing; however, questions remain concerning the features, requirements, and information elements that potential end users themselves consider most important or useful for customer facing MaaS apps, and how those needs depend on factors like gender, age, and where a person lives. This article reports on an on-going project exploring these issues, giving an overview of results from an employer questionnaire and a large focus group study, and introducing a followup questionnaire that is gathering end-user priorities for MaaS systems and interfaces. |
