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Author Tugra Erol, Cyriel Diels, James Shippen & Dale Richards |
| Abstract The study built on previous work and earlier findings where it asks the question which seating design elements in particular are effective in differentiating expected automotive seating comfort. Two hypothesis were tested with a mixed methods approach 1) that automotive seats with triangular integrated headrests and angular shape characteristics lead to a holistic evaluation strategy for consumers, and 2) for seats that displayed padded areas which were deemed more comfortable would afford more localised attention hotspots. Twenty seven participants were asked to evaluate 15 automotive seat designs. Participants were asked to evaluate in terms of comfort. The seats were evaluated using a combination of methods and measures: gaze behaviour, subjective emotional responses and mark-up by participants on images followed by card sorting. The cumulative heat map plots across the different designs showed that a considerable amount of visual attention was focused on the shoulder support and the lumbar upper back support areas. Significant main effects as a function of design on expected automotive seat comfort and emotional response were found. |