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Author Em Thorogood, Joy McKay & John Preston |
| Abstract Interest and investment in Mobility as a Service (MaaS) is expanding, and the technology is anticipated to play a key role in affecting behavioural change towards more sustainable personal transit choices on a societal level. As yet there is little published research on the prioritisation of various in-app features with respect to their impact on user experience (UX); an important consideration if stakeholders are to achieve the widespread uptake of MaaS needed to realise their broad environmental and social aims. We examine the impact of the absence of turn-by-turn navigation; analysing data from a set of user trials to identify the uptake implications of this deficit. |
