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thumbnail of New Product Development Integrated with Usability

Author
Suganth Rajendra Kumar
Abstract
This paper proposes a novel approach titled ‘New product development integrated with usability’ which integrates usability within the product development cycle of a new product. This approach primarily caters to new products in the rail industry, however can be applied to other sectors also. The approach was developed on the basis of the lessons learnt from a usability study conducted as part of the development of a new Rail Traffic Management software in the U.K. The approach details a series of steps to design and conduct usability studies such that the impact on user satisfaction, system effectiveness, and overall business outcomes is highlighted earlier in the design cycle. This approach is likely to result in ample opportunities to recommend and implement changes with relatively minimal impact on the product development cycle.